3 Great Reasons why what Worked for you Before isn’t Working Now. (pt. 1)

rapid rise and descent of a business strategy

Your strategy was working great, then it suddenly stopped?
Here’s three possible reasons why.  

It was Working.

Now it’s not working.

Why?

It’s hard to continually grow success. With rare exceptions, the line to the top of the success platform is more often a series of “one step forward, two steps back, a side step, a loop de loop,” and then, finally, “up we go”. One of the most difficult things to come to terms with in both business and personal life is when something that had worked so well for you previously is now not only not working, but may actually be working against you.

So why isn’t it working?

Reason# 1. The ground beneath you has changed.

Think of little girls in school. Most are rewarded for being quiet, polite, raising their hands, doing their work conscientiously and neatly. This gets them A’s not only in school work but those goofy awards like “Best Friend” “Teacher’s Helper” and, later in life, “Girl most likely to be doing her boyfriend’s homework while he’s off doing whatever cool thing he does that makes her want to date him.” Boys in school are not expected to be as quiet, or as well behaved, and while it might get them a “C” in deportment or behavior (or the more modern version, endless red cards), it doesn’t generally hold him back.

Now move these kids to a different playing field. What happens when these two get into the business world? One has the forward focus of doing what he wants or needs to do to get what he wants. One is a worker bee. Which is more likely to be CEO?

Shift that to a business model. During the recent turbulent times you kept your business super conservative. This helped you survive very rough seas and may have even gotten you some public praise. To be conservative you cut inventory to a minimum, watched receivables like a hawk, cut expenses, minimized staffing and got them to multitask like no one’s business. You “won” the recession. But slowly, maybe without you noticing, things change. As the economy slowly improves, your inventory looks tired, minimal. Your team, exhausted, starts getting other offers. Things start to break down, because you didn’t replace them, or they’re out of date and you’re now doing more creative things to work around the outdated system every day. New competitors (maybe even sinking severance pay into a new business) suddenly appear, shinier, newer, with newer systems, fresh inventory, a fresh perspective. Many will go out of business shortly because they don’t know what you know, but at the same time, they will take their hits on your market share. Some may even survive. Your old staff may work for them, coaching them on the areas they don’t know a lot about. The ground changed beneath your feet, and you are still fighting the war using the tools that worked before.

book by Jeanne Goldie

Speed Read an Organization with our Easy Guide

Time to reassess. We’ll give you some tools at the end of this series. (If you want to start seeing your business with fresh eyes today, sign up for our free booklet “Reading the Terrain” by subscribing to our newsletter today.)

Our Next Article: Reason #2: One hit wonders…

Speak Your Mind

*

*

© Jeanne Goldie 2015